Biei Senka

For tourists looking for the seasonal flavors of the picturesque hill town of Biei, "Biei Senka" is a must-visit spot.

Operated by JA Biei, it serves as a showroom showcasing the appeal of the town's agricultural products. At its core is the "Senka Ichiba" (Farmers' Market), which is lined with a wide array of fresh Biei produce harvested that very morning, such as green asparagus in spring, sweet corn in summer, and potatoes in autumn. Their exceptional freshness and taste attract crowds of people buying them as souvenirs or to take home.

A particularly popular spot on the premises is the "Biei Komugi Kobo" bakery. Dedicated to using only Biei-grown wheat, its signature item is the "Biei Milk Bread." The gentle sweetness of Biei milk fills your mouth, offering a simple yet luxurious flavor. Furthermore, the summer-limited "Corn Bread" is so popular that people line up long before it comes out of the oven. It is a masterpiece generously packed with the concentrated sweetness of corn kneaded into the dough.

For those wishing to savor Biei's ingredients in a full-course meal, Restaurant "Asperges" is highly recommended.

As a sister restaurant to the three-Michelin-starred "Molière" in Sapporo, it offers French cuisine that maximizes the potential of Biei's vegetables, paired with beautiful scenery. From shopping for local produce to grabbing a casual bite of bread or enjoying fine dining, this complex allows you to fully experience the culinary charm of Biei.