It is a transportation hub in the northern Hokkaido area, where four rivers such as the Ishikari River, which originates from the Daisetsuzan mountain range, runs through the city, and various industries such as agriculture, wholesale and retail, food processing, and furniture manufacturing are developed. With Asahiyama Zoo, the northernmost zoo in Japan with the highest ability to attract visitors in the region, the center is a tourist base that can realize efficient sightseeing by collaborating with attractive tourism elements in the neighborhood, such as hot springs and nature, as well as science museums, ski resorts, and museums where you can learn about Ainu culture.